Infographics: The secret to capturing short attention spans
Did you know that the average attention span has dwindled to just over eight seconds? That’s less than a goldfish! This means, if you’re a business, it’s more difficult than ever to grab your audience’s attention and convince them to buy your product.
So, what’s caused this rapid decline? Some experts believe that it’s due to modern technology, in particular the internet and social media. Nowadays, people expect to have quick and easy access to information—they no longer have the patience to read through paragraphs of text to find what they need.
This presents a challenge to businesses and marketers. But there’s a quick and easy way to tackle short attention spans…and it comes in the form of an infographic. Infographics are graphic visual representations of information, data or knowledge. In recent years, they’ve become an integral part of marketing. Here’s why:
They’re eye-catching
Infographics are the perfect solution for a visually-mediated society where people prefer to read images instead of words. Infographics take dry, dull or complex information, and organise it into a unique and appealing format. The old saying, ‘a picture is worth a thousand words’ is true—visual communication evokes a much stronger emotional response than plain text.
They’re easy to understand
With visuals being processed 60,000 times faster than text, infographics are guaranteed to get your message across in a succinct and focused manner. They simplify complex ideas by arranging data in a way that’s informative, interesting and simple, and help busy audiences to process big information quickly and clearly.
They’re memorable
Infographics increase knowledge retention. Human beings are visual learners—almost 90% of information transmitted to our brains is visual. Experts claim that only 10% of people remember what they hear and only 20% remember what they read. But a staggering 80% of people remember what they see and do! It’s no wonder infographics are proving so popular!
They’re shareable
According to experts, visual content is 40 times more likely to get shared on social media than any other type of content. Infographics have viral capabilities because audiences simply love sharing them across platforms such as Facebook, Instagram and Twitter.
They’re great for brand awareness
Did you know that colourful visuals increase an audience’s willingness to read a piece of content by 80%? Bright infographics will naturally lead to improved visibility and recall value for your brand. What better way to build awareness and stand out from the crowd?
Infographics are undoubtedly here to stay. They’ve become a valuable tool in marketers’ toolboxes. They’re a memorable way to inform, entertain and raise brand awareness, all of which lead to more sales for your business.
Are you looking for a way to turn your complex data into simple yet intriguing visuals? Our expert designers transform your factual information into an eye-catching and easily digestible diagram. Utilising interesting statistics and bright illustrations, we create high-impact infographics that can easily be printed, published online or spread via social media.
If you’re ready to WOW your audience with your next infographic, contact us at [email protected].